Gavin Escobar will wear his custom cleats against the Minnesota Vikings on Thursday December 1st at 8:30pm EST.
Buffalo Bills’ Running Back LeSean (Shady) McCoy will be sporting custom red Nike amyotrophic lateral sclerosis (ALS) cleats for the ALS Association. Shady’s grandmother suffered from ALS and he has been an active member of supporting awareness since. He started his “Shades of Greatness” foundation to honor his grandmother and raises money for the ALS Association.
Shady McCoy will wear his custom Nike ALS cleats against the Oakland Raiders on Sunday December 4th at 4:05pm EST.
These are just a few listed players showing their cleat-wear for good causes for this week’s games. Over 500 players are listed to be supporting causes through their cleats during the campaign. Be on the lookout on Sunday for other players customized cleats to raise awareness.
About My Cause My Cleats
NFL players will have the chance to share the causes that are important to them during all Week 13 games, as part of the NFL’s My Cause, My Cleats campaign. The initiative is a culmination of 18 months of collaborative work between the NFL and players across the league, and it includes an online storytelling platform, in partnership with The Players’ Tribune.
In addition, players will have the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction; 100% of funds raised will be donated to charities selected by players—all designated charities must have 501c3 status.
For more information on the #MyCauseMyCleats campaign, click here