The biggest name in professional wrestling has got one heck of a tag team partner.
To observe Pediatric Cancer Awareness Month this September, World Wrestling Entertainment (WWE) is collaborating with the V Foundation to raise funds for research.
Through Connor’s Cure, a foundation created by WWE Chief Brand Officer Stephanie McMahon and her husband Paul “Triple H” Levesque in 2014, the company supports pediatric brain and spinal cord cancer research. The foundation was established in honor of the late Connor Michalek, a then-8-year old medulloblastoma patient who was treated at the Children’s Hospital of Pittsburgh at the University of Pittsburgh Medical Center.
Medulloblastoma is a type of pediatric malignant primary brain cancer that originates in the cerebellum. Annually, between 250-500 children in the United States are diagnosed with medulloblastoma.
This year’s campaign will highlight the transformation of 6 pediatric cancer patients at the Children’s Hopsital of Pittsburgh into WWE Superstar characters, with their own ring gear, entrance music and larger-than-life personas. Additionally, WWE has produced a limited-edition Connor’s Cure Collection featuring t-shirts, pins and bracelets that are available for purchase at WWEShop.com. All proceeds from sales will directly benefit pediatric cancer research via The V Foundation’s grant-making process.
“WWE is proud to continue our partnership with The V Foundation in support of Connor’s Cure around Pediatric Cancer Awareness Month,” said McMahon in a press release. “Raising awareness and funds to help find a cure for pediatric cancer is imperative, and we are honored to once again join The V Foundation and Children’s Hospital of Pittsburgh to fight this terrible disease.”
To date, Connor’s Cure has raised nearly $2 million and assisted more than 260 families around the world. The V Foundation has awarded more than $25 million in pediatric research grants.
“The V Foundation is excited to recognize Pediatric Cancer Awareness Month with such a fantastic and motivated partner,” said Susan Braun, CEO of The V Foundation. “(The V Foundation and WWE) are both driven to end this disease, and working as a team to meet that goal means success can come more quickly.”
The video below features the reveal of WWE’s newest Superstars:
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