The NFL is easing up their dress code policies for week 13, allowing players to wear customized cleats honoring a charity of choice for a new campaign called #My Cause My Cleats. After this week’s games, players will have the chance to auction off their game-worn custom cleats and donate the proceeds to their cause’s organization.
Some of the biggest stars in football are getting involved and here is a list of the ones sporting cleats for rare disease awareness.
Jarvis Landry (Cystic Fibrosis)
Dolphins star wide receiver Jarvis Landry has chosen the Cystic Fibrosis Foundation to wear on his cleats. Jarvis didn’t just pick the organization out of random. Back in high school, one of his good friends had cystic fibrosis (CF), and Jarvis got to witness the effects of the disease first hand.
Unfortunately, his friend did not survive her battle with CF, but before passing he promised her he would help raise awareness for the disease throughout his life. He helps the Cystic Fibrosis Foundation in any way he can in supporting their efforts to find a cure.
Jarvis will wear his custom Nike cystic fibrosis cleats against the Baltimore Ravens on Sunday December 4th at 1pm EST.
Clay Matthews III (Duchenne Muscular Dystrophy)
Aa an active member in the Duchenne muscular dystrophy community, Green bay Packers’ Linebacker Clay Matthews will wear customized CureDuchenne red white and blue Nike cleats. As a big supporter for CureDuchenne, Clay was in a PSA when Eteplirsen was approved in September.
Clay Matthews will wear his custom Nike CureDuchenne cleats against the Houstan Texans on Sunday December 4th at 1:00pm EST.
Greg Olsen (Congenital Heart Disease)
Carolina Panthers’ Tight End Greg Olsen’s red and blue Nikes are in support of his foundation “The HEARTest Yard” for congenital heart disease, a rare disease that causes an abnormality in the heart that develops before birth.
Greg has a personal affiliation with the disease listed on his cleats. His wife had hypoplastic left heart syndrome (a birth defect that affects normal blood flow through the heart).
Also, his son T.J. was born with congenital heart disease which required 2 open-heart surgeries, and countless medications for treatment. Because of his son’s condition, Greg started “The HEARTest Yard”, an organization that provides resources for families with single-ventricle babies.
Greg Olsen will wear his custom Nike congenital heart disease cleats against the Seattle Seahawks on Sunday December 4th at 8:30pm EST.
Gavin Escobar (Testicular Cancer)
Dallas Cowboys’ Tight End Gavin Escobar’s custom cleats will be representing testicular cancer. He was diagnosed with the disease 7 years ago and had a tumor removed as an 18-year-old freshman football player at San Diego State.
With a few slogans to choose from, his white and blue cleats will “I survived” and “feeling nuts” written on them. Now playing in the NFL, Gavin is cancer free.
Gavin Escobar will wear his custom cleats against the Minnesota Vikings on Thursday December 1st at 8:30pm EST.
LeSean McCoy (ALS)
Buffalo Bills’ Running Back LeSean (Shady) McCoy will be sporting custom red Nike amyotrophic lateral sclerosis (ALS) cleats for the ALS Association. Shady’s grandmother suffered from ALS and he has been an active member of supporting awareness since. He started his “Shades of Greatness” foundation to honor his grandmother and raises money for the ALS Association.
Shady McCoy will wear his custom Nike ALS cleats against the Oakland Raiders on Sunday December 4th at 4:05pm EST.
These are just a few listed players showing their cleat-wear for good causes for this week’s games. Over 500 players are listed to be supporting causes through their cleats during the campaign. Be on the lookout on Sunday for other players customized cleats to raise awareness.
About My Cause My Cleats
NFL players will have the chance to share the causes that are important to them during all Week 13 games, as part of the NFL’s My Cause, My Cleats campaign. The initiative is a culmination of 18 months of collaborative work between the NFL and players across the league, and it includes an online storytelling platform, in partnership with The Players’ Tribune.
In addition, players will have the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction; 100% of funds raised will be donated to charities selected by players—all designated charities must have 501c3 status.
For more information on the #MyCauseMyCleats campaign, click here